Upcoming Webinar: 5 Use Cases for AI in Content Marketing – Thursday, August 6

Take advantage of this time – when you may have more of it – to enhance your marketing strategy skills and learn about using AI for Content marketing. Register for the upcoming webinar tomorrow, Thursday August 6.

See below for information and registration details.

 – Andy V

MarketingProfs Event: Join us online for our Marketing Strategy Forum – Friday, August 14

Take advantage of this time – when you may have more of it – to enhance your marketing strategy skills. Register for the MarketingProfs upcoming forum on Friday, August 14. 

See below for information and registration details.

 – Andy V

Join us online for our Marketing Strategy Friday Forum. RSVP today.
MarketingProfs | Friday Forums
Marketing Strategy Friday Forum
Marketing’s job is to drive revenue. But, sometimes it’s hard to know how to choose and measure the best strategies to help you reach that goal—and then to scale them.

Join us for our Marketing Strategy Friday Forum for these three incredible (and incredibly useful) sessions:

Robert RoseRobert Rose
The Secret to a Truly Measurable Content Strategy

Learn how to treat your content as a business model that can create, optimize, measure, scale, and ultimately succeed.

Mike NierengartenMike Nierengarten
Build a Virtuous Revenue Cycle With Digital Marketing

Gain insights from case studies of success and failures at B2B SaaS companies, and learn to achieve your own virtuous revenue cycle.

Maribeth RossMaribeth Ross
Marketing Strategy: A Must-Have Planning Framework

It’s time to raise the bar on your marketing strategy and execution, from awareness to engagement to driving new business.

RSVP NOW
KEY DETAILS

Date: Friday, August 14
Time: Sessions start at 11:30am ET
Where: Online (check out the agenda)
Speakers: Robert Rose, Mike Nierengarten, Maribeth Ross

P.S. Already have plans on August 14? No problem. RSVP now and you’ll still receive all of the sessions and resources on-demand for 90 days after the event.

1 – 5 Huge Mistakes That Bloggers Make

1 – 5 Huge Mistakes That Bloggers Make

Source: Blogging 101

Having just gotten my website up and running and dipping my toes into the blogging world I was happy to come across this post from Blogging 101. I will pay close attention to these lessons and they could be helpful to any other bloggers out there, both new and veteran.

Look forward to comments and feedback from established bloggers out there.

 – Andy V

*****

If you have actually entered the world of blogging or if you’ve been blogging for a short time and find that things are not working out as you expected, it will serve you well to spend some time comprehending the common mistakes that blog writers make, mistakes that make it tough to enjoy what should be an enjoyable, rewarding experience: Blogging!

The five most common new blogger mistakes are:

  • Diving in (instead of pitching in).
  • Having impractical expectations.
  • Losing focus
  • Plagiarizing
  • Disregarding the reader.

Diving in! Numerous blog writers are so distressed to get started that they dive in instead of pitching in slowly– it’s an error in an unknown pool or pond and it’s a mistake when going into a brand new arena such as the ‘blogosphere.’

Consider these things before you begin your Blog:

  • Find a focus for your blog site … a focus that shows what you understand, what interests you and what you take pleasure in talking and writing about.
  • Make the effort to check out dozens of various blogs: keep in mind the colors, graphics and layouts to get a concept of what appeals to you. Likewise note that some blog writers are verbose and others are quick and to the point … others are just chatty and entertaining and have no particular point to make … this too is an individual style you get to pick.
  • You require a host for your blog site, some are complimentary, some charge a small amount each month for their service, some are basic to use and some require more technical knowledge, some have more features than others; select carefully, as soon as you’ve established your blog and have a couple of regular readers you may not wish to alter your address (your URL).
  • You may or may not wish to use your real name on your blog, this depends upon many elements, not the least of which is your position on controversial issues and how openly you wish to be related to your opinions.
  • Unrealistic expectations! If you get into blogging anticipating instantaneous outcomes –  a large readership and many complimentary comments – you may be dissatisfied. There are tens of thousands of blogs online vying for the same audience.
  • Patience and persistence are essential on your part. If you compose well, discover a distinct specific niche to fill, have enticing titles for your posts and tirelessly promote your blog site the readership and remarks (some of which will be complimentary) will come.
  • Losing focus! When you began your blog you had a particular reason for doing so; it may have been to express your views on a topic or it might have been to simply interact with a close circle of pals about your daily activities. Readers will visit your blog site for the very first time and either have an interest in your subject matter or not, will either like your design or not and, if they like your subject and style they might comment and after that return later. As soon as you have actually developed a subject and tone for your blog you’re free to alter it, but if you decide to do so you’re basically starting all over.
  • Know that you can have more than one blog site, every one dedicated to a particular topic and every one, if you choose, under a different identity.
  • Plagiarizing! There are some excellent bloggers out there and as you surf through blogs you may find one who stated something actually well, something that resonated with you and something you wish to put in your blog site. DON’T just copy and paste someone’s words in your blog without giving them credit, making it seek to the world like the words are yours.
  • If you compose it, write it in your own words and compose it much better, adding your own ideas and feelings and then be gracious, mention where you understood and provide a link.
  • Disregarding the reader! A few of the people who read your blog site will leave remarks; some readers will agree with you and some readers may even applaud your insights but many may choose a point you’ve made and slam it. Individuals leave comments on other blog sites for the very same factor they themselves blog site, to exchange concepts and reveal their viewpoints.
  • Always respond to your readers remarks; thank them for reading and putting in the time to comment (even the extreme critics) and after that react, as appropriate, to their remark. If you neglect your remarks your readers may end up neglecting your blog site.

Bowling Centers across NY State are ready to reopen safely

Every business is trying their best to re-open during this very difficult time. The bowling centers across NY State have done a remarkable job preparing their centers for the new reality and are ready to reopen safely as soon as New York State gives their approval.

Keep ’em Rolling!

12 Steps for Creating Good Website Content

Source: MarketingProfs.com; THATagency

One of the RSS feeds I include on my site is MarketingProfs, and they featured a very helpful article from THATagency on 12 Steps for Creating Good Website Content. Most of the steps include links to even more useful information to improve your blog content.

Here are the 12 Steps:

  1. UNDERSTAND WHAT PROBLEMS YOUR PRODUCTS/SERVICES SOLVE FOR PEOPLE.

How do your products and/or services add value by saving time/money/headache? Be specific. Be compelling.

  1. IDENTIFY WHO CAN BENEFIT FROM YOUR SOLUTIONS.

Create personas based on commonalities among your existing customers or those of your direct competitors.

  1. KNOW WHO YOU ARE COMPETING AGAINST.

How can you differentiate yourself? How are your products and/or services unique and/or better?

  1. TARGET EACH PERSONA.

Explain how your products and/or services alleviate each persona’s specific pain points. Employ empathy. Address common objections or barriers to purchase/convert. Know what motivators inspire each persona to take action.

  1. FOLLOW THE BUYING JOURNEY.

Create content to target each persona at every step of the buying journey. Lead prospects down the sales funnel, from awareness to consideration, decision, and advocacy.

  1. DO KEYWORD RESEARCH.

While good website content isn’t created for search engines, good website content is optimized to be highly visible in their results. A key part of that optimization involves targeting the right keywords.

Be sure to take into consideration human factors such as relevancy and usefulness (intent) as well as search volume and difficulty during your keyword research process. In addition, think about creating blog content to answer your prospects’ and customers’ most frequently asked questions about your products and/or services.

  1. INCLUDE SOCIAL PROOF.

Reviews, testimonials, awards, and certifications add credibility. Blog author bios add authority for E-A-T.

  1. CALL YOUR WEBSITE VISITORS TO ACTION.

A simple directive phrase like “Subscribe Now” or “Add to Cart” instructs your website visitors on what to do next, making the buying journey clear.

  1. CHECK YOUR SPELLING AND GRAMMAR.

No, really, check it again. According to a recent study, typos on a website’s landing page increased the bounce rate by 85% and reduced the time on site by 8%.

  1. FORMAT ACCORDINGLY.

Yes, this includes using keywords and implementing other on-page SEO techniques. However, it’s important you don’t lose sight of who you are really creating your website content for – people. For example, formatting for people might include organizing your text into bullet points and numbered lists to make it easier for your website visitors to consume.

  1. GET VISUAL.

Human beings are visual beings by nature. In other words, if you focus solely on text, you will not do your website (or your business’ bottom line) any favors. According to a HubSpot studyvideo significantly increases dwell time on websites, while an article by Neil Patel claims using infographics can double your website traffic.

  1. KEEP IT FRESH.

Good website content isn’t set-it-and-forget-it content. Customers’ needs change. Your content should follow suit to ensure your website remains relevant to your target audience.

They have also included a nice looking infographic which you can access here.