46/47 Consulting Group

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Bowling at 25,000 Feet

It isn’t easy to bowl in a jet plane at 25,000 feet and 500 miles an hour!

Bowling Outside Madison Square Garden

A “Bowl-In” promotion in New York City outside Madison Square Garden

Strategy

Our strategy is to inform our readers of current and anticipated changes coming to the practice of marketing that could affect your business model and opportunities

Success

Our success will be measured by the comments and feedback we receive from our readers and how we have (hopefully) helped impact their business

Marketing News

New Channels, Better Targeting: How B2B Tech Marketing Is Changing February 24, 2021

Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify. Read the full article at MarketingProfs

When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer February 24, 2021

Marketers are notorious for loving new concepts. But how do you decide which ideas are immediately relevant and which ones can be stored for later? These five tips can help. Read the full article at MarketingProfs

Struggling With Digital Communication? Here Are Five Ways to Nail It February 24, 2021

Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind. Read the full article at MarketingProfs

46/47 Consulting Group

Bowling at 25,000 Feet

Bowling Outside Madison Square Garden

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