46/47 Consulting Group

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Bowling at 25,000 Feet

It isn’t easy to bowl in a jet plane at 25,000 feet and 500 miles an hour!

Bowling Outside Madison Square Garden

A “Bowl-In” promotion in New York City outside Madison Square Garden

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Our strategy is to inform our readers of current and anticipated changes coming to the practice of marketing that could affect your business model and opportunities

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Our success will be measured by the comments and feedback we receive from our readers and how we have (hopefully) helped impact their business

Marketing News

Are Host-Read Podcast Ads More Effective? November 25, 2020

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs

How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses) November 25, 2020

It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing--and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail. Read the full article at MarketingProfs

Marry Brand and Demand to Unleash the Full Power of Personalization in ABM November 25, 2020

Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate. Read the full article at MarketingProfs

46/47 Consulting Group

Bowling at 25,000 Feet

Bowling Outside Madison Square Garden

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