How to strengthen your digital marketing strategy during uncertain times

Reference source: AdAge, How to strengthen your digital marketing strategy during uncertain times – April 14, 2020

Marketing – like everything else these days – has certainly been turned on its head thanks to Covid-19. Staying connected to your customer base so that you’re ready to re-engage when we come out of this is more important than ever.

There are many current articles providing some strategies to follow and here is a link to one of them from AdAge. How to strengthen your digital marketing strategy during uncertain times 

Here are three of my takeaways from this article –

  • Share content that connects with your audience and encourages two-way communication
  • Experiment with new brand strategies and new content
  • Consider new options for pre-purchase engagement with photo or video content, including uploaded content from customers – perhaps in a contest – to broaden the conversation

In the article you will also find links to related content including one from Gartner Group on “Do’s and Don’ts of COVID-Related Communications With Your Customers”.

Happy reading, and look forward to your comments.


Welcome to 46/47 Consulting Group

The best laid plans for a new post can go awry in a nanosecond with no warning. The unexpected appearance of the Covid-19 virus and its complete upending of the of the business world has forced me to do a 180 turn on my focus.

While we will get back to normal business at some point – whatever that new normal will be – for now the focus will be on how business and marketing efforts respond to the upheaval caused by this worldwide virus.

As I am currently in isolation along with many of you I will try to post items of interest a few times per week or even more frequently as the market dictates.

Your comments, recommendations and input are welcome at any time. The site contents will always be changing but for now you can find relevant articles and links to marketing sites as well as links to my favorite brands and past campaigns.

Again, welcome and I look forward to hearing from you!

Best regards,

Andy Varipapa II