Gartner: Will Digital Channels Prevail Post-Pandemic?

Gartner for Marketing is examining what companies will do with their marketing budgets post-Covid as digital marketing has become the go-to destination for brands amidst the ongoing pandemic. Many marketers have redirected the majority of their budgets to digital channels in a bid to reach homebound consumers. As such, digital channels will account for 80% of marketing budgets this year and marketers are predicting budgets will continue to increase within the next year.

During the pandemic consumers migrated in droves to digital platforms for information, connection, and entertainment. The reliance on everything digital, from websites to social media, magnified the need for brands to budget across channels. More than 70% of brands plan to boost spending for digital advertising, social media marketing, and mobile marketing.

Read the full Gartner analysis here.


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