Reimagining marketing in the next normal – from McKinsey & Company

Source: McKinsey & Company, Reimagining marketing in the next normal –  July 19, 2020

COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing leaders can adapt.

1. Shopping: Catching up to the great digital migration to expand digital borders

2. E-services: New ‘service platforms’ to help consumers take care of business

3. Home: Finding a spot in the new ‘command central’ for all activities

4. Community: Localizing the experiences

5. Trust: Creating a space for health and affordability

Read the complete article here.

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