Scott Hirsch, CEO of Media Direct, is an internet marketing pioneer widely recognized as an expert in e-commerce and the online marketplace authored this recent article for Forbes.
Keeping to your pre-Covid digital marketing strategy can be challenging during these times, but this article can provide you with some good navigation tips.
Here are my takeaways from this article –
- Stay the course. You might need to revise your plan but don’t pause or stop it. Always focus on customer acquisition and retention.
- Revise your messaging. Ensure all of the content you’re sharing is authentic and sensitive to what your audience is going through, and provide your audience with all of the information they need to continue interacting with your business.
- Provide useful news. There’s no shortage of bad news these days and we are bombarded with it daily. Be sure to share good news, especially if it concerns a member of your team.
- Stay focused on the future. I like the quote Scott added here from The Dark Knight where character Harvey Dent said, “The night is darkest just before dawn, and I promise you the dawn is coming.” A new day will come so don’t stop working toward your organization’s future goals. It’s the best thing you can do for the organization.