Reference source: AdAge, How to strengthen your digital marketing strategy during uncertain times – April 14, 2020
Marketing – like everything else these days – has certainly been turned on its head thanks to Covid-19. Staying connected to your customer base so that you’re ready to re-engage when we come out of this is more important than ever.
There are many current articles providing some strategies to follow and here is a link to one of them from AdAge. How to strengthen your digital marketing strategy during uncertain times
Here are three of my takeaways from this article –
- Share content that connects with your audience and encourages two-way communication
- Experiment with new brand strategies and new content
- Consider new options for pre-purchase engagement with photo or video content, including uploaded content from customers – perhaps in a contest – to broaden the conversation
In the article you will also find links to related content including one from Gartner Group on “Do’s and Don’ts of COVID-Related Communications With Your Customers”.
Happy reading, and look forward to your comments.