How to strengthen your digital marketing strategy during uncertain times

Reference source: AdAge, How to strengthen your digital marketing strategy during uncertain times – April 14, 2020

Marketing – like everything else these days – has certainly been turned on its head thanks to Covid-19. Staying connected to your customer base so that you’re ready to re-engage when we come out of this is more important than ever.

There are many current articles providing some strategies to follow and here is a link to one of them from AdAge. How to strengthen your digital marketing strategy during uncertain times 

Here are three of my takeaways from this article –

  • Share content that connects with your audience and encourages two-way communication
  • Experiment with new brand strategies and new content
  • Consider new options for pre-purchase engagement with photo or video content, including uploaded content from customers – perhaps in a contest – to broaden the conversation

In the article you will also find links to related content including one from Gartner Group on “Do’s and Don’ts of COVID-Related Communications With Your Customers”.

Happy reading, and look forward to your comments.

 

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